About Me

I'm a Brand Strategist with over a decade of experience across Branding, Advertising, and PR, working at the largest firms in each field - Landor, VML, and Edelman.

I define, scale, and resurrect brands with clarity and meaning.

I also conduct Corporate Training for brands trying to find a voice in an increasingly noisy world. I enjoy recharging by Teaching postgraduate courses on Strategy, PR, and Advertising at Tier I institutes in India.

I write at the intersection of culture, behavior, and technology, spotlighting the signals and shifts we often overlook.

At the heart of my work is a single question: How do we make meaning in a constantly shifting world?

This site is a home for those reflections and for anyone exploring the same questions.

Beyond this website, I also contribute to leading brand and marketing platforms such as WARC, Campaign, and Branding in Asia.

Brands I have worked with

From international giants to homegrown players. From Fortune 500s to family-run businesses and hungry start-ups.

From brands millions rely on, to those creating new categories, to those fighting for relevance.

Each of these businesses is navigating a changing world and evolving stakeholders.

I’ve had the opportunity to grow my understanding of the world by guiding brands across FMCG, Technology, Commerce, BFSI, Aviation, Media, Pharma, White Goods, Industrial Manufacturing, Alco-Bev, and Gaming.