About Me

I'm a Brand Strategist with over a decade of experience across Branding, Advertising, and PR, working at the largest firms in each field - Landor, VML, and Edelman.

I define, scale, and resurrect brands with clarity and meaning.

I also conduct Corporate Training for brands trying to find a voice in an increasingly noisy world. I enjoy recharging by Teaching postgraduate courses on Strategy, PR, and Advertising at Tier I institutes in India.

I write at the intersection of culture, behavior, and technology, spotlighting the signals and shifts we often overlook.

At the heart of my work is a single question: How do we make meaning in a constantly shifting world?

This site is a home for those reflections and for anyone exploring the same questions.

Beyond this website, I also contribute to leading brand and marketing platforms such as WARC and Branding in Asia.

Brands I have worked with

From international giants to homegrown players. From Fortune 500s to family-run businesses and hungry start-ups.

From brands millions rely on, to those creating new categories, to those fighting for relevance.

Each of these businesses is navigating a changing world and evolving stakeholders.

I’ve had the opportunity to grow my understanding of the world by guiding brands across FMCG, Technology, Aviation, Media, Pharma, White Goods, Alco-Bev, and Gaming.